MARKET DRIVERS & OPPORTUNITIES
The health promoting potential and other attributes of Alpiste (Canary seed) are aligned with several consumer trends and food market opportunities. It can be used whole and as flour and can be roasted, flaked, puffed, crisped and sprouted for a variety of applications.
PLANT-BASED HIGH PROTEIN
At 21% protein, alpiste (Canary seed) and its flour is a slightly nutty tasting plant-based ingredient that can boost the nutritional content in traditional categories including breads, baked goods and snacks. It is priced similar to other high protein specialty grains.
GLUTEN FREE
Alpiste is a gluten-free grain that is safe for those with celiac disease. However, due to the similarities with other wheat components, it must be labeled as "not suitable for wheat allergy." Read more about labeling requirements here.
WHOLE GRAIN
Alpiste (Canary seed) is a high protein, nutrient dense, whole grain. Comparing it to most other grains, it is higher in protein, tryptophan and has a good ratio of healthy fats. It also blends and mixes well with other healthy ingredients in many formulations.
CLEAN LABEL
Alpiste (Canary seed) is a simple, natural, wholesome ingredient that may be easily understood by consumers on an ingredient list. It has a shelf-life of 15 months for the dehulled grain and eight months for the flour and can add natural flavour, colour and texture to products.
